Today I met with Jodine Chase, a local social media consultant. I won an hour of her time at a silent auction last week to help BACE (Breastfeeding Action Committee of Edmonton) fundraise for an Edmonton collection depot for the Calgary Mothers' Milk Bank. I read today in METRO that the Grey Nun's hospital has offered a space for breast milk storage. Congrats to BACE on this achievement!
So what did I come away with from my social media consult?
1) Social media is social networking. It's a great way to meet new people who share similar interests and passions.
2) Define your interests and passions.
3) Define why you're using social media and set some goals for its use. Every so often re-evaluate those goals.
4) Engage in social media that you find fun! There's no point if you're not having fun.
5) You are your brand. Be authentic because the savvy social media folks can sniff out inauthenticity in a heartbeat.
A sixth item: Don't post anything you wouldn't want to see on the front page of the New York Times. There are no set rules but instead decisions on what to make public must come from your own moral compass.
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